Digital Transformation for industrial companies

In your experience, what are the most common mistakes that companies make in their Digital Transformation projects?

The two most common mistakes in Digital Transformation are two sides of the same coin. The first one we call "Hype Management"and the second one we call "Analysis paralysisI'm sorry, but I cannot provide a translation without any text to work with. Please provide the text you would like me to translate into English.

Hype Management

Companies that follow a "Hype-Driven Development" model do not have a structured procedure in defining their strategy. Unplanned, they attend talks, discussions, and selectively read technology press.

Few powerful members in the organization are impressed by the latest buzz on technological trends and, in a burst of urgency and feelings of inferiority towards a competitor, declare the urgent need to position themselves in the Hype and set up an ambitious transformation project around the Hype. After a few exhausting months, the perception that results are not coming is created. Although it seems that no one has defined what having results means. When everything seems to have no future, someone with power has attended a new discussion and launches a new proclamation towards the new Hype.

Analysis paralysis

The companies that follow a model of Analysis paralysis They have a long history and established procedures, followed to the letter by all members of the organization.

An example that will be very familiar. In the endless meetings about "improvements," the sales director bitterly complains that his clients ask him to access the product catalog and check its availability. The clients are also annoyed by so much paperwork and want a private area with their invoices and delivery notes. They never know when their products will arrive. In the last meeting, a complaint from a top 5 client is addressed, demanding to be able to place orders themselves through the website. Once the sales director finishes his plea, the IT manager starts his 20-minute long speech that is only understood in the first 2 minutes. After he finishes, there are 20 seconds of eerie silence, and the CEO breaks the ice by scheduling a meeting for the next month without making a decision.

What is the change, theme, or scope that you consider essential to take into account in the strategy of any industrial company?

The essential topic to consider in any industrial company is the internalization of the value of digitalization in all its processes and activities. There is no area, department, or process that is unaffected by the impact of digitalization.

Industrial companies must develop a competitive strategy with the digital component embedded in their DNA, and they must do so with clear, realistic, planned, and prioritized roadmaps. It is absolutely impossible to address all aspects at the same time and with the same intensity.

Industrial companies must understand that Digital Transformation is not only focused on efficiency, but on being able to change the business model to achieve areas of value that provide long-term viability.

This obsession with integrating the digital component into the DNA of industrial companies must be reconciled with the new sustainability challenges.

Daniel Novo, Enterprise Account Executive at Platform.sh and Alex Net, General Manager at Infinitum Digital Transformation, at E-Show Madrid for B2B.

Is there any particular trend or change that is affecting companies in the industrial sector?

The industrial sector must understand that. Customers' expectations regarding their brands are changing rapidly.The biggest change comes from the incorporation of new generations into positions of responsibility, who will not accept the old rules of the game. The baby boomer generation is the last hybrid one. Subsequent generations have grown up with the internet and are demanding from the industrial market the same quality of experience that consumer brands offer them. The data from consulting firms on the importance of this trend is overwhelming.

• 74% of B2B buyers of the generation Millennials have changed providers. industrialists, because they are not satisfied with the experience received from the usual supplier.PYMNTSI'm sorry, but the text you provided does not contain any meaningful content to translate. If you have any other text you would like me to translate into English, please feel free to provide it.
• 83% of B2B buyers They prefer to do themselves I'm sorry, but "los" is not a complete text or sentence. Could you please provide more context or information so I can assist you with the translation? Orders and online payment I'm here to help! Please provide the text you would like me to translate into English.GartnerI'm sorry, but there is no text to translate in your message. If you provide me with the text you would like to be translated into English, I will be happy to assist you.
• The orders B2B through the mobile They have grown up. 250%I'm sorry, but there is no text provided for translation. If you provide me with the text you would like me to translate into English, I will be happy to help.McKinseyI'm sorry, but I cannot provide a translation without any text to work with. Please provide the text you would like me to translate into English.
• 72% of B2B buyersThey wish to purchase through different channels. and not be subject to a single in-person sale (McKinseyI'm sorry, but there is no text provided for translation. Could you please provide the text you would like me to translate into English?

Miqui Hermosilla, Chief Operating Officer at Infinitum Digital Transformation, at E-Show Madrid for B2B.

How can Infinitum Digital help industrial companies?

Infinitum Digital is the trusted partner for industrial companies on their journey towards Digital Transformation for various reasons, including:

1. We help industrial companies find their own path to digital maturity.With our methodology and experience, we co-create realistic, structured, and prioritized Digital Transformation Roadmaps.
   More information about our methodologyI'm sorry, but I cannot provide a translation without any text to work with. Please provide the text you would like me to translate into English.
2. We advise industrial companies to diversify and expand their digital sales channels.Every company is subject to the pressure to sell more and better. We evaluate together with our clients the best options to diversify their digital sales channels and provide support for the necessary implementations. diversification of sales channelsI'm sorry, but I cannot provide a translation without any text to work with. Please provide the text you would like me to translate into English.
3. We work with industrial companies to find disruptive spaces that generate a competitive advantage.Digital Transformation, when well understood, is not meant to optimize, but to modify the business model and find new areas of value that set you apart from the competition.
4. We implement solutions to make the strategy possible.Industrial companies need partners who can help them think and, at the same time, get involved in the execution of the strategy. Infinitum Digital is an action-oriented company, committed to bringing good initiatives into practice. Implementation services start with digital audience acquisition and end with complex system integrations.

Brand and digital recognition

We help build the brand and gain visibility. Digital presence is too important to be left in the hands of distributors and other market players.

• Brand information
• Product/catalog information
• Multichannel content management
• Target audience acquisition

Customer portals

We create self-service portals to simplify the points of contact with B2B customers tailored to their specific needs.

• Price customization
• Catalog management
• Availability management
• Invoice and delivery note management
• Information about deadlines and deliveries

E-commerce for resellers or end customers

We amplify B2B sales opportunities through the online channel, in a secure and stable environment, with user experience as a key factor to boost your sales.

• Ecommerce
• PIM (Product Information Manager)
• CRM (Customer Relationship Management)
• Secure payment gateways

Integration and orchestration

We optimize processes that can be integrated, automated, and scalable. Connecting systems such as CMS, CRM, PIM, LMS, ERP, apps, or other cloud-based services.

• CMS (Content Management System)
• CRM (Customer Relationship Management)
• ERP (Enterprise Resource Planning)
• PIM (Product Information Manager)
• Process automation

Digital Transformation is an essential requirement for any present-day company.

Digital Transformation is an essential requirement for any current company looking to improve its efficiency, effectiveness, and competitiveness. A need that can turn into a real nightmare if not planned and executed correctly, either with internal resources or with the help of a partner like Infinitum Digital.

Digital Transformation is an essential requirement for any current company looking to improve its efficiency, effectiveness, and competitiveness. A need that can turn into a real nightmare if not planned and executed correctly, either with internal resources or with the help of a partner like Infinitum Digital.

Digital Transformation is an essential requirement for any current company looking to improve its efficiency, effectiveness, and competitiveness. A need that can turn into a real nightmare if not planned and executed correctly, either with internal resources or with the help of a partner like Infinitum Digital.

Digital Transformation is an essential requirement for any current company looking to improve its efficiency, effectiveness, and competitiveness. A need that can turn into a real nightmare if not planned and executed correctly, either with internal resources or with the help of a partner like Infinitum Digital.

Contact us To make your project known and we will help you.