We have recently started to truly integrate multichannel strategies and recognize that customers can reach us in many different ways throughout the purchasing process.change of mindsetIt has meant starting from scratch and rethinking many things from the ground up.
The new paradigm implies a revolution in strategic approaches:We must give the customer experience the space it deserves and itsjourneyI'm here to help! Just provide me with the text you would like me to translate into English.
Tourism and culture cannot be left behind, especially in such complex times as the current ones for this sector. That is why, at Infinitum Digital, we put all our effort into helping and advising these sectors throughout their digital transformation process.
An example of this is the ambitious digital transformation strategy that we have designed for the brand.Visit Andorra, with the help of theIbexa's DXP platform, which you can check at the end of this article.
Personalization and multichannel strategies
If we want to convert online visits into direct or indirect sales, we must be clear about one thing: it is essential.Customize and prioritize the user experience to the fullest.
This change of mindset also implies understanding that theuser journeyIt is a very long process, based on the integral sum of the different interactions with the user.
To convert the online visitor into a customer, we have toto provide valueand, of course, focus on the willingness to always help him. If we do not stop conceiving interactions as isolated events and do not achieveIntegrate multichannel into our strategy.We will lose the potential client along the way.
In fact,Companies that personalize content to help their users have a 16% higher profit.While those that do not provide personalized value get less favorable results. Targeting content by segments, that is, showing one type of content or another depending on the user's interests, is the smartest way to approach their specific needs.
https://www.gartner.com/en/executive-guidance/impact-of-personalization
In short: the key lies inStop being content servers and start being facilitators or transaction generators.Throughout the entire process of acquisition and sale.
Only through optimal customization of the content, we will avoid the dreadedInformation overload, that is, the user's intoxication due to an excess of information (and the consequent loss of interest).
Finally, both to measure user acquisition and conversion into customers, as well as the possibilities of improving our strategy, data measurement will be essential, a necessary condition to detect if we are on the right track. Now more than ever, it is vital to develop our strategies.Make business decisions based on data analysis.
Our webinar on tourist experience acquisition and personalization in Andorra.
We know that there is nothing better to understand the theory than real cases. For this reason, we invite you to watch our webinar on the implementation of this type of website strategy at Visitandorra, in collaboration with Ibexa and Andorra Turisme.
We have divided the session into 4 key points:
- The digital challenges of tourist experience management.
- Personalization and its role in the user experience.
- From the visit to the reserve.
- Measuring the tourist experience.
To develop each of the points, we have relied on the experience and skills of the speakers:Alex NetInfinitum Digital.Miqui Hermosilla(Infinitum Digital)Andreu Ballesteros(Infinitum Digital)Juan Amoedo(Ibexa) andXavi Gallego(Andorra Turisme). They have told us in detail about the challenges they faced when accompanying visitors in their conversion to tourist customers and how they have achieved their goals.
At Infinitum Digital, we implement digital transformation projects to help you keep growing.Contact us without any obligationI'm here to help! Just provide me with the text you would like me to translate into English.