StrategyTourism
9 October 2023

Infinitum Digital participates in the international event of reference on Innovation in Tourism.

On Wednesday, October 18th, INFINITUM DIGITAL will actively participate in the Tourism Innovation Summit (TIS) 2023, including a session dedicated to the success case of VisitAndorra with IBEXA DXP.

Tourism Innovation Summit, a window to innovation applied to tourism

The Tourism Innovation Summit is an annual event that brings together leaders in the tourism sector to share the latest trends, innovations, and opportunities applied to the industry. An industry that is estimated to grow by 5.8% annually in the next 10 years and create 126 million new jobs by 2032, vital for the GDP of countries like Spain.

As a reference, the 2022 edition of the Tourism Innovation Summit featured:

  • More than 6,000 attendees from 38 countries.
  • 427 speakers sharing their experiences.
  • 182 exhibitors

Figures that will be surpassed in the current 2023 edition in which we will actively participate.

5 key points to use personalization to attract quality tourism

Álex Net, General Manager of INFINITUM DIGITAL, will be a protagonist in one of the official sessions of the event, where he will show how the strategic objective of Andorra Turisme was aligned with the extensive possibilities of IBEXA DXP to create true digital experiences through dynamic content personalization. A project that was based on 5 principles:

  1. Improve user experience
  2. Improve segmentation and targeting.
  3. Increase the conversion rate
  4. Boost user engagement and loyalty
  5. Differentiate from the competition

If you attend TIS 2023 next week, make sure to reserve a slot in your agenda to watch Álex's presentation live and get all your questions answered on how to apply it to your project.

And if you don't have the opportunity to attend TIS 2023, we have a solution for you.

If you work in a tourist destination and cannot attend the Tourism Innovation Summit, but you are interested in knowing in detail the advantages of implementing a Digital Experience Platform like IBEXA DXP, you just have to. contact usI'm sorry, but I need a text to translate. Please provide me with the text you would like me to translate into English.

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