Customized marketing
Marketing management
Technical support for marketing
PPC Campaign Management
SEO support for content
Scale the marketing team without increasing costs.
In January 2022, Infinitum Digital took over the marketing direction, the comprehensive management of Paid Media (PPC) campaigns, and technical support for marketing and sales with WordPress, CRM, and other platforms.
The client
butic The New School is a private institution for postgraduate training in architecture and engineering, founded in Madrid in 2018. It is an Authorized Training Center for leading AEC companies such as Autodesk, Chaos, Unreal Engine, iToo Software, Adobe, and DesignBuilder. It is an Official Partner of PTEC (the Spanish Technological Platform for Construction) and buildingSMART, among others.
butic The New School is a Collaborating University Center of e-Campus University and CESUMA University.
The objectives
In a highly competitive educational sector, the management of Butic The New School opted for a flexible and scalable marketing model through outsourcing, limiting internal resources for day-to-day tasks to a single person.
The project
An integrated marketing management strategy: management, technical support, and Paid Media campaigns with SEO optimization and WordPress maintenance
The client needed to delegate the following tasks:
- Marketing management, coordinated with general and sales management.
- Operational and technical support for marketing for incident resolution or queries related to WordPress, CRM, Zoom, Google, etc.
- Comprehensive management of Paid Media acquisition campaigns through Google Ads, Bing Ads, Meta Ads, and programmatic advertising. Including creation and updating of landing pages optimized for lead conversion.
- SEO incident support and optimization recommendations.
- Maintenance and technical updates for WordPress.
A solution that optimizes resources in the educational sector with customizable and efficient marketing services.
The extensive knowledge in the educational sector of the marketing team at Infinitum Digital has allowed to maximize the efficiency of the required resources. The client has access to a wide range of services available in the form of X hours of monthly maintenance that can be managed and prioritized as needed.
2021 Results (pre-Infinitum Digital) vs 2023 Results (with Infinitum Digital):
- Increase of 2X in available marketing profiles
- Reduction of more than 50% in own marketing personnel costs.
- 35% increase in conversion rates on Google Ads
- 68% increase in the number of conversions in Google Ads
