Optimizing the tourist experience
Optimizing the tourist experience
UX audit that improves usability and defines the Customer Experience.

Optimizing the tourist experience

  • UX Audit

  • Information architecture

  • Definition of customer person

  • Definition of customer journey maps

Analysis and redesign of CX on visitNavarra.es for a personalized experience

Infinitum Digital has audited the website and has designed the customer experience (CX) of visitNavarra.es, focusing on the needs and expectations of users to offer more satisfying and personalized experiences. This includes a UX evaluation of the portal to improve usability, user experience, and information architecture, as well as the creation of profiles and journey maps of end users.