Conceptualization of digital experiences
We provide consulting and design strategies to help you achieve your goals through memorable digital experiences.
These experiences drive both student recruitment and satisfaction among current students and staff. We do this through:
Studies on personalization of the educational experience.
Consultancy on the use of AI in educational institutions.
User Experience (UX/UI) Design.
Study of user persona and visitor journey.
Analysis of visitors' touchpoints and omnichannel strategy.
Information architecture.
Integration of platforms and tools
We specialize in implementing the solutions that best fit your needs. We work with top industry partners and offer a wide range of tools and technologies to support your goals:
Digital Experience Platforms (DXP).
Content Management Systems (CMS).
CRM, CDP, and marketing automation tools.
We integrate LMS (Learning Management System) and ERP (Enterprise Resource Planning).
E-commerce solutions and customer service: chatbots, AI, etc.
Growth Marketing
Through our continuous growth services, we constantly evaluate the results and performance of our clients. This allows educational institutions to achieve their goals with campaigns specifically designed for their target audience.
We do it through:
Digital marketing campaigns for specific segments.
Search Engine Optimization (SEO).
Management of online advertising campaigns.
Acquisition of relevant backlinks that enhance online visibility.
Optimization of campaigns and strategies based on the data obtained (CRO).
Data analysis
Analytics is also essential to offer the best services, measure the results, and make the necessary adjustments to continue improving.
The data allows us to obtain a 360º view of interactions across all channels of the institutions. We have:
Data Analytics, AI solutions.
Custom dashboards with support for multiple data sources.
Definition of KPIs, Golden Customer Record.
Integration with data systems, CRM, and CDP.
Personalization
Nowadays, personalization is key for user satisfaction. At Infinitum Digital, we promote it with AI and machine learning, so that the content adapts to the tastes and needs of each student.
In education, good personalization allows:
Improvement of new student recruitment.
Decrease in infobesity, that is, the excess of irrelevant information.
Increased student retention and participation.
Facilitation to identify the target's needs through data.
Success stories
We optimize the student experience and recruitment with strategies and technological solutions that drive the attraction and conversion of students.
+15% in enrolments
Work was carried out across three pillars: multichannel advertising campaigns, SEO optimisation and a redesign of the user experience, with the goal of increasing conversion and facilitating the digital journey of students.
One for all
The Ed Tech IBEXA platform from the PROEDUCA Group has revolutionized online education by allowing the efficient, flexible, and multichannel management, distribution, and reuse of educational content, both for UNIR students and for all those in the parent group, optimizing the educational offer and integrating more than 250 publishers into a global collaborative ecosystem.
Betting on innovation
UAX and Infinitum Digital are transforming the educational experience with a rebuild of their comprehensive and innovative platform, implementing an advanced multisite infrastructure with Ibexa DXP to optimize interaction, performance, content management, and personalization.
Customized user training
Infinitum digital has evolved XTART's digital presence by creating a website that brings together the different branches of FP, giving them a distinct personality. The new scalable multisite structure improves user acquisition and personalizes the experience. A modular and flexible editorial system has been developed to facilitate content management, using optimized templates for SEO, as well as integrating Salesforce for increased lead generation.
A frictionless experience
Infinitum Digital has renewed Claudio Galeno's digital presence with Ibexa DXP, through a multisite integration that ensures scalability. The implementation included over 30 flexible editorial modules and templates optimized for SEO. The integration with Salesforce ensures a frictionless customer experience.
Customized marketing
In January 2022, Infinitum Digital took over the marketing direction, the comprehensive management of Paid Media (PPC) campaigns, and technical support for marketing and sales with WordPress, CRM, and other platforms.
Insights
Discover the latest news in the education sector.
